On Friday, April 17th, Sun Bum is bringing a taste of summer to Williamsburg with a scented billboard and product giveaways!

Our hand-painted, scented Sun Bum billboard brings the Smells Like Summer campaign to life. Hidden diffusers release our signature fragrance every 20 seconds, offering New Yorkers a literal smell of summer — an invitation to pause, take it in, and experience summer memories in the heart of the city.

Hundreds of SPF 30s and air fresheners will be given away, completely free. Scent has the power to transport you. Our campaign unlocks personal summer memories — beach days, warm nights, or time with friends — creating an immersive, memorable moment for the community.

This event is free and open to the public. While supplies last.