A new, previously-executed-only-in-Paris, K-Beauty pop-up, Shinsegae HYPER GROUND, is about to descend on New York with a 3-month shopping experience direct from Korea. On opening day, October 2 at 10 AM: The first 200 guests to visit the shop will receive a gift bag worth more than $100 of K-Beauty skin care, make up, hair care, and wellness. (No purchase required.) Then, the first 100 customers will receive a gift worth more than $300, with a purchase of $100 or more