Sephora Summer Club is launching its first-ever poolside activation, which runs from Friday, May 22, to Labor Day, Sept. 7, blending beauty, hospitality and wellness into an immersive seasonal experience.

In partnership with The William Vale in Brooklyn, the activation provides guests with an immersive resort-style atmosphere integrated with Sephora’s signature black-and-white stripes and seamlessly blending luxury hospitality and on-demand beauty discovery.

While enjoying custom drinks like a “Sephora Spritz,” the destinations will feature elevated touchpoints, including a Sephora Beauty Library where guests can rent beauty tools, complimentary sun-care products, and a dedicated Sephora Kiosk stocked all season with fan-favorite essentials available for purchase, as well as special rewards for Beauty Insider members.