Deets: Hey New Yorkers! It’s time to rise and grind with legendary hair color brand Schwarzkopf® Keratin Color as we take over Fellini West Village in celebration of National Coffee Day.

We’re serving up rich glossy color moments inspired by best-selling Keratin Color shades like Espresso Cappuccino and Caramel Blonde - plus:

●Express hair styling by a team of Schwarzkopf® Color experts

● Color consultations + personalized shade matching

● Display stations featuring Keratin Color’s shade range + Root Touch-Up

● Coffee bar + limited-edition coffee-themed goodies

● Fun photo moments + FREE samples (while supplies last)

Come sip & discover which Keratin Color shade matches your go-to coffee order - the first 200 guests & first cup is on us! And while you're there learn more about our full Keratin Color at-home line of professional-quality formulas and get a quick personalized shade match.

Hint for the Average Socialite: This event is free and open to the public. Join us in the Cucina from 8AM - 12PM Coffee takeout window will be open from 8AM - 5PM.