Visitors can discover MALIN + GOETZ scents, insider access & sneak peeks. Join them where it all started 22 years ago, at the brand's chelsea apothecary. experience the brand's collection of signature fragrances through a guided blind smelling, where each scent is discovered without its name, notes or story. As visitors move through the experience, visitors’ll capture the impressions, memories and emotions before revealing the identities behind each fragrance. because fragrance isn’t just what visitors smell. It’s where it takes visitors