Proper Cloth is a New York–based custom menswear brand founded in 2008 by Seph Skerritt. The label specializes in made-to-measure clothing, particularly dress shirts, suits, and trousers, offering a personalized fit through its innovative online sizing system and customization options. By combining traditional tailoring with modern technology, Proper Cloth aims to deliver high-quality garments with precise fit and premium fabrics at accessible luxury prices. Known for its focus on craftsmanship, convenience, and customer experience, the brand represents a new approach to menswear that prioritizes individuality and performance.