Parke is a New York-based streetwear brand founded in 2022 by Chelsea Parke Kramer. Best known for its oversized mock-neck sweatshirts with minimalist logo embroidery, the label quickly went viral among Gen Z through scarcity-driven drops and influencer marketing. Its clean, understated aesthetic has made Parke a symbol of exclusivity and modern “cool girl” style, despite ongoing debates about quality, pricing, and hype.