Experience LOEWE Perfumes at Rockefeller Center

From November 24 through January 31, visitors are invited to step into a visionary garden of scent and craftsmanship – a sensorial celebration where nature, artistry and human design intertwine.

Echoing the spirit of Renaissance gardens, the space unfolds as a Crafted Garden; a sculpted labyrinth that mirrors LOEWE Perfumes’ poetic dialogue with nature and its bold, forward-thinking ethos. Visitors are guided through a journey of discovery, where each turn reveals a different facet of the LOEWE Perfumes universe.

The Rockefeller Center pop-up presents the full breadth of LOEWE Perfumes’ portfolio: from the new Crafted Collection fragrances, to story-rich scents of the Un Paseo Por Madrid collection, the chromatic harmony of the Botanical Rainbow, and the grounded botanical purity of the Home Scents collection.

This space invites customers to encounter the brand in a more immersive, sensorial way—beyond the traditional counter experience