Born from the renowned Max Mara fashion empire, MAX&Co. is the group's contemporary diffusion line offering Italian sophistication with a youthful twist. Established in 1986, the brand delivers modern wardrobe essentials with impeccable tailoring - think structured blazers paired with fluid dresses and statement accessories. Its signature "smart casual" aesthetic balances office-appropriate polish with weekend ease, featuring seasonal updates of bold prints, luxe knits, and versatile separates. Targeted at fashion-conscious urbanites, MAX&Co. maintains accessible luxury positioning with premium fabrics at entry-luxury price points.