Fall’s coziest flavor is making its way to the lips. As cooler weather sets in, Lip Lab is leaning into the season with its October Flavor of the Month: Mocha Marshmallow – a limited-edition drop that brings the indulgence of hot cocoa to the beauty routine. With searches for “fall lip color” up more than 5,000% in the past month, consumers are clearly shifting toward the warmer, richer shades that define the season