Les Journées Particulières: At the Source of Dreams is LVMH’s special behind-the-scenes celebration, offering the public rare access to the workshops, ateliers, studios, historic sites, and creative spaces behind some of the world’s most iconic luxury brands. Taking place October 16–18, 2026, the event brings together 45 LVMH Maisons across 13 countries, with experiences centered around the craftsmanship, culture, and natural inspiration behind brands including Louis Vuitton, Dior, Tiffany & Co., Bulgari, Fendi, Loewe, and Guerlain. Many of the experiences are free, though reservations are required for select locations.