Louis Vuitton is celebrating their debut cosmetics collection with a one-of-a-kind, immersive pop-up store in SoHo where guests can explore and celebrate the brand’s beauty universe, guided by the Creative Director of Cosmetics, Pat McGrath.

The pop-up features the debut makeup collection, including LV Rouge lipsticks, LV Baume balms, and LV Ombres eyeshadow palettes, all under the creative direction of Dame Pat McGrath. The space is designed as a futuristic, design-led environment with interactive elements, offering customers an exclusive look at the new beauty universe before it becomes fully available on Louis Vuitton's website later this week.

La Beauté Louis Vuitton Soho Pop-Up is located at 104 Prince St and open until the end of the year.