Isabel Marant is a French fashion house founded in Paris in 1995 by designer Isabel Marant - who had launched her first knitwear label, Twen, in 1989 before showing under her own name in 1995 - and opened her debut boutique on the rue de Charonne in 1998. Renowned for an effortless, free-spirited 'bobochic' sensibility that fuses Parisian nonchalance with bohemian ease, the house built its name on slouchy knits, fluid silhouettes, the cult Bekett sneaker and the Etoile diffusion line launched in 2000. Often called the most unruly of the great French maisons, Isabel Marant dresses women for real life with laid-back, timeless allure.