Celebrate GU’s FW26 collection by Creative Director Francesco Risso with an interactive takeover at Iconic Magazines’ Lafayette location, September 24–27 from 12–6 PM. Start the experience at Iconic Magazines, then head to the GU SoHo flagship for more activities, prizes, and exclusive offers.

Special Offers & Activities:

9/21- 9/27 

• Free GU tote with an in-store purchase of $75+

• GU photo booth in-store

9/24 - 9/27

• Spin the prize wheel at Iconic Magazines for a chance to win a $200 GU gift card

• Complimentary in-store embroidery with the purchase of a denim or sweat item

• Complimentary flower bouquet for the first 50 customers each day at Iconic Magazines