GU Fall/Winter 26 Collection Launch With Isshiki Matcha
when
Friday, July 24 — During GU SoHo Store Hours
Saturday, July 25 — During GU SoHo Store Hours
Sunday, July 26 — During GU SoHo Store Hours
where
GU SoHo, 578 Broadway, New York, NY 10012
GU celebrates the launch of its Fall/Winter 2026 collection with newly appointed Creative Director Francesco Risso through a special in-store promotion with Isshiki Matcha. Guests can explore the new collection and enjoy a complimentary matcha drink experience at the GU SoHo store.