The glass skin look starts here. The JSM Beauty pop-up invites you to discover your own beauty through a personalized, artful approach. From the creators of the glass skin look to luminous, skin-like finishes and refined artistry, experience makeup that feels effortless and uniquely yours. Step into a new way of seeing beauty with JSM Beauty.

Find Your True Shade for Real This Time

Meet JSM Beauty’s signature AR shade matching powered by patented technology that sees your undertones better than you do. Your this is it shade moment awaits.

Daily Secret Treasures

Be among the first 30 guests each day and unlock a gift set that feels almost too pretty to use. Think a limited edition cushion case inspired by traditional 자개 jagae (mother-of-pearl), a rare luminous design you can only find here, along with your perfectly matched cushion and minis to keep the glow going.

A Portal to JSM Flagship, Seoul

Slip on a headset and wander into Seoul’s coolest beauty neighborhood. This immersive VR experience brings the JSM Seongsu flagship, Seoul to you with no jet lag and all the vibes.

Outdoor Experience in Union Square Park

May 28 and May 30, Thursday and Sunday only

Proof You Were Here

From curated photo spots to playful booth moments, every corner is designed for your camera roll and your best angles.

Makeup but Make It Personal

Book a one on one session with JSM artists and leave with insider techniques, tailored tips, and a face that knows exactly what it is doing. Available with purchases over 250 dollars.

Win Your Way to Seoul

One guest will trade this pop up for the real thing. A three day two night trip to Seongsu in 2026. Enter through a receipt draw and start manifesting.

A Taste of Korea

Pause for something sweet and something skin loving.

Enjoy customized yakgwa and collagen tea elixirs by Pretty Tasty, on us.

Rooted in Korean heritage, yakgwa reflects a tradition of care, balance, and quiet indulgence, a philosophy that also aligns with Jung Saem Mool’s approach to beauty and enhancing natural features.

Yakgwa is a traditional Korean honey cookie made with wheat flour, honey, and ginger, gently fried and coated in syrup.

A Seat at the Artist’s Table

For three days only, step into an intimate masterclass led by Jung Saem Mool’s top artists. Just 20 seats per session because magic like this is not meant for crowds. Application required.