Generation Love is a New York-based contemporary fashion brand founded in 2009. Inspired by Parisian chic and New York edge, the label is known for blending feminine sophistication with bold, modern details. Its collections often feature luxe fabrics, romantic silhouettes, and statement accents, offering versatile pieces that move effortlessly from day to night.

LoveShackFancy is a New York–based lifestyle brand known for its romantic, vintage-inspired aesthetic and feminine charm. Founded in 2013, the brand is celebrated for delicate lace, soft florals, and flowing silhouettes that evoke a whimsical, nostalgic spirit. LoveShackFancy offers ready-to-wear, accessories, and home pieces that blend timeless elegance with a playful, dreamy sensibility.