New York City, get ready for a fresh jelly takeover. On October 3rd and 4th, fresh is rolling out its jelly delivery truck to celebrate Soy Cleansing Jelly Balm , the brand’s latest innovation designed to melt away makeup, SPF and impurities. Inspired by the product’s bouncy, jelly texture, the truck offers a step into the sensorial world of jelly, complete with oversized wobbly jellies and larger-than-life Soy Cleansing Jelly Balm jars created by jelly artist Thu Pham Buser