Dyson Beauty is bringing its latest innovation to Miami Beach with The Frequent Dryers Club, a travel-inspired pop-up celebrating the launch of its new Supersonic™ Travel, the first-ever Dyson travel hair dryer that also contains universal voltage. Running April 24–26, the immersive experience transforms 1111 Lincoln Road into an airport lounge–style beauty destination.

Guests will check in and receive a branded Dyson passport, unlocking interactive, travel-themed checkpoints, hands-on product moments, and live demos highlighting the technology behind the new device. A passport photo booth and shareable moments round out the experience.

Attendees will also receive a “boarding pass” to continue their journey at the Dyson Store at Aventura Mall, where they can book a styling appointment with Dyson experts and receive a complimentary Chitosan™ Pre-Style Cream (with booking + boarding pass).

Head to The Frequent Dryers Club for:

A passport photo booth where guests can take their official Frequent Dryers Club photo

Multiple airport‑themed checkpoints featuring hands‑on product moments

Live demos and education around the features and benefits of the new travel‑size Supersonic hair dryer