DVF (Diane von Furstenberg) is a prestigious American fashion brand founded in New York in 1972 by designer Diane von Furstenberg . The brand is globally renowned for its iconic wrap dress, launched in 1974, which became a symbol of empowerment and independence for women . Celebrated for its distinctive prints and signature silhouettes, DVF offers comprehensive ready-to-wear collections and accessories, including footwear, handbags, small leather goods, scarves, and fine jewelry. By 1976, millions of the iconic wrap dresses had been sold , and Diane von Furstenberg herself was honored with the CFDA Lifetime Achievement Award in 2005 . With its headquarters in New York City, DVF's products are distributed in over 55 countries through more than 1,500 points of sale , solidifying its status as a world-class fashion house.