The DSW Glam-bulance is popping up across the country!

To launch the new DSW campaign, entitled “Shoemergency,” the retailer is bringing a traveling pop-up to New York City for one day only, inviting locals to experience the new campaign up close with surprise giveaways throughout the day.

DSW is continuing to bring its brand tagline, “Let Us Surprise You,” to life with this activation, creating a community while surprising those who attend the pop-up with an exclusive experience complete with interactive moments and treats. The pop-up will offer fun interactive games where guests can help solve a shoemergency to win a ‘Shoemergency Emergency Kit’.