Drybar Buttercup Pro Dryer Pop-up

when

Friday, October 2, 2026, 12:00 PM - 5:00 PM

where

824 Washington St., New York, NY 10014

what

Drybar is bringing a larger-than-life Blow-Up Salon to NYC. On Friday, October 2, the brand is taking over Gansevoort Plaza under the High Line with an oversized, Buttercup-yellow inflatable salon to celebrate the launch of its new Buttercup PRO Blow Dryer . From 12–5 PM, New Yorkers can stop by to experience the new dryer firsthand, explore the immersive space, snap photos throughout the activation and score Drybar gifting while supplies last