Get ready NYC—Curlsmith is popping up in Herald Square on September 24th for the ultimate curl celebration, and you won’t want to miss it!

The Curl authority, Curlsmith, is taking over Broadway & 6th Ave with our It’s a Curl’s World Pop-Up—a one-day-only experience packed with freebies, treats, and major curl confidence vibes.

Here’s what’s waiting for you:

Exclusive product try-ons so you can find your curl-perfect match

Smoothies treats on them while you explore the Curlsmith world

Interactive photo booth to spill your juiciest #Curlfessions and snap content you’ll want to post ASAP

Where: Herald Square – Broadway & Avenue of the Americas (between W. 34th & W. 35th)

When: September 24 | 10 AM – 6 PM EST