Beauty of Joseon is celebrating its SPF Duo - the NEW Dayscreen Moisturizer SPF 30 and Cult Favorite Day Dew Sunscreen SPF 50 - with a multi-day Morning Moisturizer-SPF Grocery Pop-Up in Times Square, featuring an exclusive signature drink collaboration with Matchaful.

This immersive experience invites guests to discover both SPFs through interactive moments and elevated brand touchpoints designed for both product exploration and content capture. Attendees will be guided through the space to find their ideal SPF match, enjoy a tasting with Matchaful, and receive a complimentary gift upon visiting Sephora Times Square between May 8th to May 10th.