Balenciaga, founded in 1919 by Spanish couturier Cristóbal Balenciaga, is a French luxury house revered as one of fashion's most influential and avant-garde forces. Historically celebrated for its architectural silhouettes, sculptural volumes, and unparalleled haute couture craftsmanship—earning its founder the title "the master of us all" from contemporaries like Christian Dior—the brand has been radically redefined in the contemporary era. Under the creative direction of Demna, it has become synonymous with subversive luxury, merging high fashion with streetwear codes, pioneering viral marketing, and challenging conventional aesthetics through irony and exaggeration, thus solidifying its status as a dominant cultural and commercial powerhouse in modern luxury.