AREA is a New York–based luxury fashion brand founded in 2014 by designers Beckett Fogg and Piotrek Panszczyk. The label is celebrated for its glamorous, avant-garde aesthetic, often featuring crystal embellishments, bold silhouettes, and a playful reinterpretation of 1980s and 1990s fashion. AREA has gained a strong following for its statement-making ready-to-wear and red-carpet pieces that combine modern artistry with high-fashion drama.