Founded in Los Angeles in 2012 by Danish designer Anine Bing, the brand reflects a fusion of Scandinavian minimalism and American rock ’n’ roll edge. Offering elevated wardrobe staples — from denim and leather jackets to blazers and dresses — Anine Bing has become a global lifestyle brand. Its effortless, cool-girl aesthetic resonates with women seeking both versatility and attitude in their everyday style.