Alaïa is a Parisian luxury house founded in 1964 by Tunisian-born designer Azzedine Alaïa, revered as the "King of Cling" for his sculptural, body-conscious silhouettes that celebrated the female form. Following his passing in 2017, Belgian designer Pieter Mulier took the helm as creative director in 2021, seamlessly honoring the house's heritage while introducing a modern, minimalist sensibility. Under Mulier, Alaïa has achieved remarkable cultural resonance, driven by viral hits like the mesh ballet flats, Le Cœur heart bag, and Le Teckel "dachshund" bag, cementing its status as one of fashion's most influential and coveted names today.