February 6 & 7 / 11AM-7PM

Enjoy The Ordinary’s newest immersive pop-up experience to celebrate the launch of Rice Lipids + Ectoin Microemulsion, a (nearly) weightless moisturizer that delivers 24 hours of soothing hydration.

At The O. Capsule Experience, you'll dive into the science behind our newest innovation, Rice Lipids + Ectoin Microemulsion, and experience just how lightweight a moisturizer can really be.

Extend your experience with a 5-minute walk to Sephora SoHo where you'll learn how to build your dewy skin regimen, play interactive games, and more!